The Magic Bullet
My first thought was to use an infomercial to show the numerous ways Marwell and Schmitt's Taxonomy is used to sell things, but as I was looking through my news feed I saw the eulogy President Obama gave for Beau Biden. Although it was fascinating to see President Obama give a speech in a completely different setting, something that was not political, I just could not find a way to make it fit into Marwell and Schmitt's Taxonomy, even though it would have worked for any of the other three persuasion applications (too bad it wasn't available for the Triumphant Individual parable). Therefore, I went back to an infomercial. This is the infomercial for the Magic Bullet.
The $60 Magic Bullet brought in $250 million dollars in just over a year. Some of you might own a magic bullet, but watching the infomercial one may think it is too good to be true. However millions of people were sold on the message.This infomercial uses the tactic based on Rewards. The banner flashing across the the ad cannot be ignored. It offers a magic bullet system free... but you have to stay tuned to find out how. The banner is offering a reward for not changing the channel and watching all of the infomercial.
It's the personal counter top magician! It is time saving by being quick, easy, and simple. If you order right now you can get the 17 piece system for $99, plus shipping and handling of course. Call now to get the the bullet juicer FREE. A $400 value. Call in the next twelve minutes and you get a second 21 piece Bullet system FREE! Plus, a 30 day money back guarantee. All of these things are rewards for ordering the Magic Bullet system. Using rewards is a great way to sell things, which is why if it is used in a speech it may be easier for the person speaking to sell whatever their point is to the audience.
The Process Premises
The Magic Bullet I believe could be considered a love object under the needs premise. The infomercial tells you all the reasons you need this product. In the second process premise I would say that the emotions of happiness/joy are present. One will be happier with this product because it will make their life easier. It will save them time in preparing meals. I also think the third process premise of attitudes is shown by the cognitive influence this ad can have on people. There is a reason this this product brought in $250 million in just over a year. Either it is really that good, or the Rewards and the process premises were that good in selling the product. I believe it is the latter.